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Nik is the CEO of Sharma Brands, a strategic-initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. Nik is one of AdWeek’s Young & Influential, Forbes 30 under 30, and an investor and advisor to some of the fastest-growing brands in commerce.

His work with hyper-growth brands like Hint Water, Pill Club, and JUDY has resulted in new strategies, milestones, and millions of dollars in additional revenue for the companies. He has a keen eye for sociological advancements in culture and a data-driven mind for what works and what doesn’t in a rapidly changing environment.

We live in a world where data is abundant but what to do with that data is where Nik thrives. The balance between research, content, distribution, and unknowns is his juggling act. Nik lives in New York where he spends much of his spare time solving the Rubik’s Cube of cost-effectively driving sales for his brand partners. And occasionally he’ll stop by a local Soulcycle or Rumble to let off a little steam.