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Branding consulting

Projects
haus with table set upbrightland products on tablelevels app on phone and burgerDisco brand illustration with ribbon and megaphonecadence capsules in a clear plastic bagJudy kitFeastables chocolate barcolorful juneshine picture with a hand pouring a can of hard kombucha
Illustration of nik's face
nik face illustration blue
Coming soon.
Ready for what’s next?
26YO
Illustration of nik taking a photo of workweek sign
Nik taking a photo of the workweek billboard
Continuing to make moves.
This year, I hit 100K on Twitter, built up my investment portfolio, picked up some awesome new clients including Feastables, and had my newsletter picked up by WorkWeek.
25YO
nik and scott swanson
nik and scott swanson
Launched 1180.
My best friend Scott Swanson (who I worked with at Hint) and I started 1180, a premium branded content studio for high-performance consumer brands.
24YO
Nik working at desk to build sharma brands
Nik on his laptop starting Sharma Brands
Launched Sharma Brands.
I left to pursue my entrepreneurial bug. Sharma Brands is a full-funnel digital escalator to help brands maximize their potential.
ALSO 23YO
Illustration  of a map of the US and a plane ticket from SF to NYC
map of the US with a plane ticket from SF to NYC
Moved to NYC to join VaynerX as Head of DTC.
I hadn’t explored the agency life yet, and wanted to check it out. While I was there I helped build VaynerX’s eCommerce division.
23YO
Mia Khalifa tweet with hint water
Mia Khalifa tweet with hint water
A pivot from fame to water.
I joined Hint Water as the Director of Performance Marketing. In the 18 months I was there, I built a $40M/year eCommerce business, selling water.

I also got really good at influencer marketing.
20YO
Nik thinking of facebook ads
Nik thinking of facebook ads illustration
Launched my second company.
I quit the ad-tech company to start my own company, AdShepard, helping the world’s biggest publishers acquire users.
19YO
nik at desk wearing headphones
nik at desk illustration
Employee #3.
I finished high school, moved to San Francisco and joined an ad-tech company as their third employee doing anything and everything advertising technology related
17YO
A pivot from food to fame.
I began working on social media strategy for celebrities including Pitbull, Priyanka Chopra, MAGIC!, Jay Sean, and others.
15YO
SocialVu media iphone mocks
SocialVu media iphone mocks
Launched my first company.
I started SocialVu Media where I worked with local restaurants and stores to help them with their social media.
14YO
young nik with tools and a hammer - bob the builder esq
young nik with tools and hammer
My mom used to call me “Bob the Builder.”
I’ve been business-minded since '96. From comparing pricing of competitors in the Sunday paper at 4, to making PowerPoints to convince my parents to switch phone companies at 8, to DJing various events at 13, the mindset started early.
THE EARLY
YEARS

STARTED FROM THE BOTTOM

Illustration of nik taking a photo of workweek sign
Nik taking a photo of the workweek billboard
young nik with tools and a hammer - bob the builder esq
young nik with tools and hammer
SocialVu media iphone mocks
SocialVu media iphone mocks
nik at desk wearing headphones
nik at desk illustration
Nik thinking of facebook ads
Nik thinking of facebook ads illustration
Mia Khalifa tweet with hint water
Mia Khalifa tweet with hint water
Illustration  of a map of the US and a plane ticket from SF to NYC
map of the US with a plane ticket from SF to NYC
Nik working at desk to build sharma brands
Nik on his laptop starting Sharma Brands
nik and scott swanson
nik and scott swanson

Now we're here

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