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One of the most costly areas of running a consumer brand is your customer service team. They are the front lines for any customers, whether they have questions about a product, they have issues placing an order or they want to remedy a problem they had with their order.

One of the most costly areas of running a consumer brand is your customer service team. They are the front lines for any customers, whether they have questions about a product, they have issues placing an order or they want to remedy a problem they had with their order.

First, let's cover what the "stack" looks like here: advertising platform, website CMS, creative production, product, and brand

First, let's cover what the "stack" looks like here: advertising platform, website CMS, creative production, product, and brand

With brand strategy, you might add or subtract things based on your specific vertical. With the two scenarios, you can see the difference. One is focused on if the brand was a person, what are all the aspects of it. The other is focused on visual identity.

Today, everyone loves to launch and then go straight to paid marketing as a means to get their first $10,000 or $100,000 in revenue. There are definitely some companies that are a great fit for this strategy, but 99% of companies should actually start with routes outside of paid marketing before turning that function on.

I asked JT Barnett, who's become a great friend over the years, about what brands can do today, without spending much money, to build up their TikTok, and this is what he recommends.

The three topics on my mind today:‍ The role of DTC within an omnichannel brand, Gen Z shopping habits, and UGC/creators.

What is the future of loyalty programs and referral programs?

In the first call, I like to spend 30 minutes or so going through a full diagnosis of the brand, or what I like to call the pre-flight checklist, to understand where there are opportunities to double-click, or fix low-hanging fruit.

So the million-dollar question becomes: what all can you do to have the best possible at-bat when going into retail?

Ryan had one simple goal: he wanted people to line up to buy Jolie on launch day, which is this coming Tuesday, for the lowest amount of ad spend possible. Initially, I thought, "Well, we just need a pre-launch lander and some ads, right?" But that would've been great in 2015. How do we do it in a 2021 manner? To figure it out, we realized there were 3 variables to focus on.