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Performance Branding — synchronously building brand equity on the back of your working performance media dollars.

Since your homepage might be your site visitor's first encounter with your brand, you need to understand its focus and what you're trying to accomplish with it.

At this point, you've got some idea of what you want to launch or build. You have done some amount of research or information gathering to narrow down the focus of what you're hoping to put out. Now it's time to set up a test.

Today it's all about tactical, performance-oriented, revenue-focused Facebook ads. Many people asked for the basic framework.

In this post, I’ll outline everything you need to do to ensure your influencer marketing campaign is a success.

Subtitles on your ads, easy to read blog posts, syndicate reviews, and more

A good DTC team knows that you should be testing new creative every couple of weeks at the minimum, but you also need to be pushing new messages, testing new benefits/value props, and getting more creative. One thing that we see do well, almost always, is properly crafted UGC videos.

Today, I wanted to chat all about a topic that usually never gets much love in this industry, sometimes because it's perceived as scammy, or because it's not an easy channel to set up in the first place: affiliate marketing.

A common theme I see among early stage companies is an overwhelming majority of them get ripped off by agencies, either recommended by their own investors, or drawn in from "thought leadership" they discover via Forbes, Twitter, etc. It's easy to talk about, but when it's time to put the work in, so many agencies drop the ball.

You've probably seen me mention the concept of "Thumb-stopping content" before, but let's dive into what that is and what you need to do once you've earned that attention (emphasis on earned). 

Today, I wanted to chat about something that comes up in almost every call I have — good creative, specifically good video ad creative.

When I think about the perfect business, this is what I think about: high AOV, low frequency of purchase, low AOV, high frequency of purchase, ships fairly cheap, high margins in the product, consumption of the product to encourage re-purchase/re-fill (aka subscription), easy ability to create new variants for exclusives & drops